Tesco customers set to help hungry families this Christmas

December 16, 2013 2:00 PM

Jenny at food collection

Customers at Tesco in Cardiff Central were invited to donate food in store between Friday 29 November and Sunday 1 December, as the retailer again geared up to hold the biggest ever food collection in the UK.

Tesco teamed up with foodbanks charity the Trussell Trust and food redistribution charity FareShare to hold the third Neighbourhood Food Collection.

Customers at the were given a special shopping list when they entered the store and were asked to pick up an item of food such as long-life milk, cereal, tinned foods and tea and coffee before donating it at the end of their shop.

The food will now be distributed to the local foodbank or FareShare depot before being given to people in times of need.

Mark, store manager at Tesco Cardiff Roath Metro, said:

"In the run up to Christmas we wanted to do our bit to feed those in need and the volunteers we had in the store from the two charities were fantastic. Our customers were incredibly generous and I would like to thank them all for their support."

The volunteers were also joined by Jenny Willott, Liberal Democrat MP for Cardiff Central.

Ms. Willott said:

"The Neighbourhood Food Collection is an excellent initiative which I am delighted to support; it's great to see huge companies like Tesco giving back to the local communities in which they work. And never is such help more needed than during an exceptionally cold winter like this one. Sadly there are still people who are really struggling, particularly in the run up to Christmas. Having helped out at a few food collections now, I am always impressed by the generosity and kindness of people in Cardiff, and last Friday was no exception."

Tesco will be topping up all total donations by a further 30%.

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